Most recently, our marketing team earned major recognition for a digital campaign that stood out across the industry. The VORANIGO HCP Digital Campaign brought together science, strategy, and creativity to deliver a distinctive approach to engaging healthcare professionals. Developed in partnership with CultHealth, the campaign introduced the concept of “Halting Progression with Precision”, leveraging eye-catching visuals to depict the targeted mechanism of VORANIGO in a creative yet relatable way. 

The campaign was honored with a Manny Award for Best Professional Digital Campaign and continues to receive recognition as a finalist in multiple top-tier industry awards: 

• MM+M Awards: Health-Tech Innovation, Use of Immersive Technology, Digital Initiative for Non-Consumers  

• The Creative Floor: Best Digital, Best Use of Technology, Exhibitions/Stand Panels 

• Fierce Pharma: New Brand Launch, Best Digital Campaign 

These nominations are a demonstration of the campaign’s impact and the quality of the creative work behind it. Congratulations to our marketing colleagues and partners for driving a campaign that has introduced a new dimension to how we engage with HCPs!